Malaysia Airlines - Flight MH17

STO3 - Trans-media concept


Crew

Marco Lemmens

Claudia Tjia

Joey Geraeds

Storylines


Happy vacationers
  • First person shots
  • Casual, happy life
  • Before and during the flight
Terrorists
  • Getting to know the terrorists
  • Preparations for the attack

Movie features


Dramatic irony

Because this movie is based on a true story, the audience knows more then the cast. This element provides a special touch to the movie.

Tension

The two main storylines will be alternated which creates some sort of tension throughout the movie.

Compassion

After the attack, the movie ensures compassion for the victims.

Impact

The impact of the movie is huge. The shuck, anger, incomprehensibility of the actual crash is transferred to the movie.

Trans-media elements


Second screen

The second screen app is not required, but a great addition to the movie. This way, you can see both storylines simultaneous. The most prominent scene at the time is displayed on the big screen, while you can see the other storyline obscure on your phone.

"Breaking" promotion banners

The second screen app is not required, but a great addition to the movie. This way, you can see both storylines simultaneous. The most prominent scene at the time is displayed on the big screen, while you can see the other storyline obscure on your phone.

Ticket

To make the experience as real and close as possible, we created a ticket in the shape of a boarding ticket for flight MH17. To achieve the biggest impact possible, it would be best to give the tickets away with big public transportations such as international flights, international train journeys.